Our highest responsibility, and therefore our top priorities, are always compliance; environmental protection; and the health, safety and well-being of our guests, the people in the places we visit, and our Carnival family, both shoreside and shipboard.

To achieve the culture we aspire to, it is essential that we all commit to speak up when something’s not right; to respect and to protect each other and our guests, and the communities we touch; and to continuously improve so that we’re bringing our very best to everything we do every time. 

To share our world,

Share our hearts,

Protect our Earth, and

Create lasting memories.

"Our Shared Purpose, which helps us define our true north as a company, was inspired by your input and our Core Values—which are an important part of Princess’ culture. It puts into a few words the essence of who we are and why we come to work each day." — Jan Swartz, Group President, Princess Cruises and Carnival Australia

The Core Values of our one team with one dream are: Respect, Protect, and Connect.

"Our Core Values encapsulate all the lessons we've learned, and the best of what Princess is, to take us the next distance in our future."  — Jan Swartz, Group President, Princess Cruises and Carnival Australia

Respect

Be OPEN and HONEST

Build TRUST

Celebrate differences

INCLUDE everyone

Support CHANGE

Use resources wisely

CARE for ourselves, communities and each other

Protect

Put SAFETY first, together, always

Do the right thing 

SPEAK UP when something does not seem right

Think ahead 

COMPLY with all standards

Protect our Earth

Connect

Connect with guests and each other

Deliver GENUINE, HAPPY, EXPERT service

EXCEED expectations 

LEARN every day

SHARE new ideas 

Own and RESOLVE issues